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BtoB

Digitas forms digital production services company Prodigious Worldwide

Published on .

Boston—Digitas Inc. announced the formation of Prodigious Worldwide, a digital production services company that will serve the needs of all Publicis Groupe agencies, of which Digitas is a member. Prodigious will be led by Corey Torrence, who has been named president of the company. David Kenney, chairman-CEO of Digitas, said the formation of Prodigious will allow Digitas to share its digital technology and production skills with other agencies in the Publicis Groupe as demand for digital production expertise escalates around the globe.
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