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Digitas forms Digitas Health

Published on .

Boston—Digitas Inc. announced the formation of Digitas Health, a health care agency that will combine the services of Medical Broadcasting Co. (MBC) with the existing health care practice of Digitas. In January 2006, Digitas acquired MBC. Digitas Health will serve marketers in the pharmaceutical, over-the-counter, bioscience and medical device industries. It will be led by David Kramer, cofounder of MBC and CEO of Digitas Health.
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