×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Digitas forms Digitas Health

Published on .

Boston—Digitas Inc. announced the formation of Digitas Health, a health care agency that will combine the services of Medical Broadcasting Co. (MBC) with the existing health care practice of Digitas. In January 2006, Digitas acquired MBC. Digitas Health will serve marketers in the pharmaceutical, over-the-counter, bioscience and medical device industries. It will be led by David Kramer, cofounder of MBC and CEO of Digitas Health.
Most Popular
In this article: