×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Digitas launches Multi-Channel Marketing Automation Lab

Published on .

San Francisco--Digitas Inc. announced the launch of a Multi-Channel Marketing Automation Lab, which combines marketing automation technologies with market productivity. The lab is funded by Intel Corp. and will let companies test the effectiveness of a marketing automation solution before implementing the technology platform.
Most Popular
In this article: