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BtoB

Digitas names Cipolla chief growth officer

Published on .

New York—Digitas, New York, announced that Barbara Cipolla has been named exec VP-chief growth officer, a new position. Cipolla was previously chief marketing officer worldwide at OMD/Omnicom Media Group, New York. In her new role, she will lead business development efforts for Digitas USA. She succeeds Elizabeth Ross, who left Digitas to become CEO of MediaBrands Ventures North America, Chicago.
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