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BtoB

Digitas names president of Boston office

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Boston—Interactive marketing agency Digitas has promoted Torrence Boone to president of Digitas Boston, from managing director of Digitas Chicago.

Boone will be responsible for developing strategy and execution for the agency’s Boston clients, including FedEx, General Motors Corp. and InterContinental Hotels Group.

Rob Cosinuke, who most recently was president of Digitas Boston, will take on relationship leadership duties and new business development responsibilities for the Boston office. Also, Barbara Mousigian has been named managing director of Digitas Chicago, from director of client relationships.

—Kate Maddox              

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