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BtoB

Digitas names president of West Coast office

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Boston--Digitas, a full-service marketing agency, announced that Martin Reidy will join the firm as president of Digitas West, a new position. Reidy is currently president-CEO of Interpublic Group of Cos.' interactive agency R/GA. He is expected to assume his new post at Digitas in January. Digitas West will serve clients including Charles Schwab & Co., Sony eSolutions and Microsoft Corp.
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