Instead of high-profile media, Fremont recommends that marketers should consider other channels that talk directly to customers.
âEspecially during uncertain times, itâs important to keep in touch with your customers,â Fremont said.
Among Fremontâs recommendations:
--Communicate directly with customers.
--For your best customers, an e-mail from the companyâs chairman can assure them that their business is important.
--Use your Web site to tell customers what youâre doing to ensure continued quality.
--Think twice about telemarketing.
--Keep message more helpful than promotional.