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BtoB

DigitasLBi names Maerov senior VP-group creative director

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Boston—DigitasLBi, Boston, has appointed Jeff Maerov senior VP-group creative director, a new role at the agency. Maerov was previously group creative director at Draftfcb Orange County, Irvine, Calif. In his new role, he will be responsible for leading creative teams for agency clients.
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