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Direct Group acquires Enterprise Marketing Solutions

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Pennington, N.J.—Direct Group, a direct marketing agency, announced it has acquired Enterprise Marketing Solutions, a database marketing company that provides statistical modeling and analytics, data management, hosted database solutions and e-mail programs. Financial terms of the deal were not disclosed. Direct Group said the deal strengthens its capabilities as a multichannel direct marketing service provider. Among the markets Enterprise Marketing Solutions serves are insurance, security, and telecommunications and cable.
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