Marketing campaigns should not be solely online experiences. This webcast will help b2b marketers understand how to take the concepts learned online and apply them to direct marketing. It's already clear that the best campaigns are those that are relevant and targeted.
We'll look at how to bring this kind of pertinence to physical communication, such as direct mail, the result being a dialogue with greater impact. What's more, we'll examine how to fuse your electronic communication with it's real-world counterpart, and how that can make for more memorable and effective campaigns.