BtoB

Direct mail groups launch forum on Postal Service’s future

By Published on .

Reprints Reprints

Most Popular
Alexandria, Va.—A consortium of direct marketing organizations has introduced a new online forum to encourage an exchange of ideas on how the U.S. Postal Service can continue to be relevant to commercial mailers.

The site, www.postaljournal.com, contains essays and slideshows by various authors, downloadable in PDF form, on topics such as “The future of the postal sector: the elephant in the room” and “New business models for tough problems.”

The site is supported by the Association for Postal Commerce, Direct Communications Group, Direct Marketing Association, Envelope Manufacturers Association Foundation and Mailing and Fulfillment Service Association.

The groups said the new site was launched “to create an exchange of ideas about the industry, without consideration to professional affiliations.”

In this article: