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Direct marketer introduces CRM product

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Willow Grove, Pa.--Network Direct Inc., the Willow Grove, Pa.-based direct marketing company founded by industry veteran Steve Emory, said Monday it has launched a customer relationship management product called Eagle Response. The product, shepherded by Network Direct's EagleEmail division, uses artificial intelligence to respond to customer e-mail inquiries automatically, within 30 minutes of receipt. The move is the latest example of a traditional direct mail agency flexing its muscle with high technology. Pricing was not disclosed.
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