×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Direct marketer introduces CRM product

Published on .

Willow Grove, Pa.--Network Direct Inc., the Willow Grove, Pa.-based direct marketing company founded by industry veteran Steve Emory, said Monday it has launched a customer relationship management product called Eagle Response. The product, shepherded by Network Direct's EagleEmail division, uses artificial intelligence to respond to customer e-mail inquiries automatically, within 30 minutes of receipt. The move is the latest example of a traditional direct mail agency flexing its muscle with high technology. Pricing was not disclosed.
Most Popular
In this article: