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Direct Marketer kills WiredEmpire

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Burlington, Mass.-Marketing Service Group Inc. said Tuesday that it would immediately shutter its e-mail marketing tool software developer WiredEmpire. The move by MSGI was made so the direct mail company can focus operations on the creation of e-mail and direct mail campaigns, fulfillment of campaigns and marketing analytics. Burlington, Mass.-based WiredEmpire, which had about 50 employees, had such clients as Intertec Publishing and Levi's Strauss & Co., as well as pure-play Internet companies such as Roxy.com, Edu.com and Click2learn. MSGI said it would continue to focus on developing e-mail marketing techniques as a direct agency, working with such corporations as American Express Co., General Electric Co. and Verizon Communications Inc.
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