×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

BtoB

Direct Marketer kills WiredEmpire

Published on .

Burlington, Mass.-Marketing Service Group Inc. said Tuesday that it would immediately shutter its e-mail marketing tool software developer WiredEmpire. The move by MSGI was made so the direct mail company can focus operations on the creation of e-mail and direct mail campaigns, fulfillment of campaigns and marketing analytics. Burlington, Mass.-based WiredEmpire, which had about 50 employees, had such clients as Intertec Publishing and Levi's Strauss & Co., as well as pure-play Internet companies such as Roxy.com, Edu.com and Click2learn. MSGI said it would continue to focus on developing e-mail marketing techniques as a direct agency, working with such corporations as American Express Co., General Electric Co. and Verizon Communications Inc.
Most Popular
In this article: