BtoB

Direct marketer releases suite

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Lexington, Mass.--MarketSoft Corp. said Monday that it has released a five-application suite of direct marketing product called DemandMore. Priced at $100,000 per application and designed so that all five applications work together, DemandMore includes software for generating and managing leads, identifying geographic market opportunities, making Internet offers and measuring return on investment from direct campaigns. It is one of the first products of its kind tuned to the needs of b-to-b marketers, including support for channel marketing and co-op marketing budgets.
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