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BtoB

Direct marketers face more layoffs, hiring freezes

Published on .

Owatonna, Minn.—Direct marketers will experience continuing deterioration in staffing until at least spring, according to the first-quarter “Employment Outlook Report,” based on findings from a study conducted jointly by the Direct Marketing Association and Bernhart Associates Executive Search.

Among the 264 companies responding to the online survey, only 21% said they will be adding to direct marketing staff during the current quarter, down from 31% in the last quarter of 2008. The percentage of companies planning to reduce staff hit 20% this quarter, up from 17% last quarter; and 48% report they currently have a hiring freeze, up from 34% last quarter.

The employment study was e-mailed in mid-January to a combined list of DMA members and past survey participants.

—Christopher Hosford

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