Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Direct marketers face more layoffs, hiring freezes

Published on .

Owatonna, Minn.—Direct marketers will experience continuing deterioration in staffing until at least spring, according to the first-quarter “Employment Outlook Report,” based on findings from a study conducted jointly by the Direct Marketing Association and Bernhart Associates Executive Search.

Among the 264 companies responding to the online survey, only 21% said they will be adding to direct marketing staff during the current quarter, down from 31% in the last quarter of 2008. The percentage of companies planning to reduce staff hit 20% this quarter, up from 17% last quarter; and 48% report they currently have a hiring freeze, up from 34% last quarter.

The employment study was e-mailed in mid-January to a combined list of DMA members and past survey participants.

—Christopher Hosford

Most Popular
In this article: