Direct marketers foresee employment gains

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Owatonna, Minn.—Nearly three-quarters (72%) of direct marketers said they plan to add staff this quarter, according to a quarterly survey by Bernhart Associates Executive Search.

“Only two companies out of more than 150 that responded to our latest employment survey said they’re planning cutbacks, and that’s the lowest since the survey began”, said Jerry Bernhart, president of Bernhart Associates. The first survey was conducted in 2001.

Bernhart noted candidate shortages are developing in certain direct marketing job categories, especially analytics.

A total of 156 direct marketing companies—including agencies, suppliers and end-users—responded to the survey, which was e-mailed the week of April 3.

—Carol Krol

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