Direct Marketing Educational Foundation taps Elsevier as publisher

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New York—The Direct Marketing Educational Foundation (DMEF) has chosen business media publisher Elsevier, part of Reed Elsevier Group, to publish the DMEF’s Journal of Interactive Marketing a quarterly, peer-reviewed academic research journal on interactive and direct marketing, beginning with the January issue. The educational arm of the Direct Marketing Association said that by partnering with Elsevier, the DMEF can strengthen its mission to attract, educate and place new direct/interactive marketing talent through Elsevier’s connection with the scientific community. John Wiley & Sons was the previous publisher.
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