BtoB

Direct marketing industry shows strong Q2 growth

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New York—The direct marketing sector continues to grow, according to the Direct Marketing Association’s Quarterly Business Review Index for the second quarter.

The DMA reported a revenue index of 65 for the second quarter, which is the eighth consecutive quarter of positive results. A score of 50 in the QBR Index represents no change.

The b-to-b segment posted a revenue index of 62, while its profitability index was 65. The b-to-b segment also anticipates growing revenues in the third quarter, according to the DMA.

—Carol Krol

 

 

 

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