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BtoB

Direct marketing M&A activity up in third quarter

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New York--Direct marketing mergers and acquisitions rose sharply in the third quarter, according to direct marketing investment banker Petsky Prunier.

Direct marketers announced 70 transactions worth a combined $15.7 billion, an increase of 127% compared with the same period in 2002.

Direct marketing deals included Yahoo!'s acquisition of Overture Services for $1.6 billion and Fair Isaac's acquisition of analytics provider NAREX for $10 million.

--Carol Krol

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