Total estimated transaction value for 2005 was $46.1 billion, a 69% increase from $27.2 billion in 2004. The number of deals totaled 460, down 16% from 550 deals in 2004.
In December, 36 transactions were tallied, totaling about $3.9 billion, the company said. Marketing services accounted for 17 deals. There were 12 marketing technology deals in December and four transactions in the e-commerce arena.