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Direct marketing spending, sales on the upswing

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New Orleans—Direct Marketing Association President-CEO John A. Greco Jr. Monday presented preliminary estimates for direct response ad spending and sales for this year.

Marketers are projected to spend $186 billion on all U.S. direct response marketing media tracked by the DMA, a 9% increase over last year. Spending is expected to grow to $240 billion in 2009.

U.S. marketers are expected to generate a total of $2.2 trillion in sales this year, a 10% increase over last year.

Greco said total sales in 1995 were $1.1 trillion. "In less than a decade, total sales have doubled," he said.

—Carol Krol

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