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BtoB

Direct marketing will surge in some countries, DMA says

Published on .

New York--The Direct Marketing Association said Friday that Mexico with 32.3% growth, Philippines (28.2%) and Malaysia (23.7%) are expected to be the fastest growing non-U.S. markets for direct marketing over the next five years. Address standards, inadequate postal infrastructure, fluctuating economies and incompatible payment methods are the challenges for direct marketers going abroad.
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