BtoB

Direct Media chosen to manage Vance Publishing lists

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Greenwich, Conn.—Direct Media’s BtoB List Management Group announced Friday that it has been appointed exclusive list manager for seven of Vance Publishing’s business magazines: Accessory Merchandising, Closets, Custom Woodworking Business, Furniture Style, Modern Salon, Residential Lighting and Wood & Wood Products. The lists have a combined total of about 300,000 postal names as well as phone numbers. Direct Media said it will also manage Vance’s Certified Beauty Professionals and Home Décor Databases of 1.2 million and 51,000 names, respectively. The Vance Publishing lists were previously managed in-house.

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