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BtoB

Direct Media and Clark Mackain join forces

Published on .

Greenwich, Conn.—Direct Media and Clark Mackain announced the two list marketing companies have agreed to merge, effective Nov. 1.

New York-based Clark Mackain will operate as an independent division of Direct Media, but will keep its brand name. Co-founders David Clark and Lorrie Mackain will remain with the company. Terms of the deal were not disclosed.

—Carol Krol

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