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BtoB

Direct Media lands 'Contemporary Long Term Care' lists

Published on .

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Greenwich, Conn.--Direct Media's B2B List Management Group has won list management for NPT Publishing Group's Contemporary Long Term Care postal and e-mail subscriber lists.

The magazine's 39,085 BPA-audited subscribers are CEOs, CFOs, owners, administrators and executive directors of nursing homes, assisted living facilities and hospital-based nursing units. The e-mail list includes 8,720 names.

The lists were previously managed by Edith Roman Associates.

--Carol Krol

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