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Direct Media launches B2B eAppendbase

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Greenwich, Conn.—Direct Media announced it has launched an e-mail append database called B2B eAppendbase. Direct Media runs clients’ postal files against a database of 14 million records. E-mail addresses are then appended when there is a company and individual match. Doug Sauerhaft, B2B eAppendbase’s product manager, said 10 outside contributors make up the database, including publishers, merchandisers and compiled databases.
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