Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Direct Media launches e-mail scoring tool

Published on .

Greenwich, Conn.—Direct Media announced it has launched an automated content-scoring tool for direct marketers to help them improve e-mail delivery. The new tool will allow marketers to check their content against all major spam filters and black lists prior to mailing their campaigns. Delivery tracking also provides a complete account of how much mail is actually being delivered, whether it is delivered to the inbox or the bulk box, and when and where filtering problems may be occurring.
Most Popular
In this article: