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Product: Email Self Insurance

Company: BuyerLeverage

Cost: Not disclosed (price is based on a licensing fee negotiated with ISP customer)

What it does: Product potentially solves spam problem by forcing senders of unsolicited e-mail to pay for the resources they abuse.

Who needs it: Product is targeted primarily to ISPs.

Product: National Business Database

Company: Experian

Cost: $70 per thousand and up, depending on volume, number of data elements and frequency

What it does: Database contains marketing information on 16 million businesses as well as new search and match technology to improve data quality.

Who needs it: Marketers that want to enhance campaigns by targeting small and midsize businesses

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