Nearly three-quarters (72%) of direct marketers surveyed said they plan to add staff this quarter, according to a quarterly survey by Bernhart Associates Executive Search. "Only two companies out of more than 150 that responded to our latest employment survey said they're planning cutbacks, and that's the lowest since the survey began," said Jerry Bernhart, president of Bernhart Associates. The first survey was conducted in 2001. Bernhart noted candidate shortages are developing in certain direct-marketing job categories, especially analytics. A total of 156 direct-marketing companies-including agencies, suppliers and end-users-responded to the survey, which was e-mailed the week of April 3.
Hacker to develop campaign for DMA
Hacker Group, a direct-marketing agency, has been selected by the Direct Marketing Association to create and launch a member acquisition program. The work is being done pro bono, according to Ken Ebeling, VP-membership development at the DMA. Hacker Group said it will devise strategy, handle production and oversee results for the campaign, which is intended to boost the association's membership by appealing to decision-makers at Fortune 1,000 companies.
Teramedia relaunches corporate Web site
Teramedia Corp., a b-to-b list services company, has relaunched its corporate Web site. The revamped site includes features such as dynamic data-card searches, customized catalogs and count requests that are delivered by e-mail. The site also provides real-time data updates and access to promotional offers, and the company blog.
Decision Direct dives into b-to-b research
Decision Direct Research, the market research division of list company Millard Group, announced it has enhanced its b-to-b research offerings. While it has b-to-b clients, Millard has traditionally focused primarily on the consumer side. Lilliane LeBel, VP of Decision Direct Research, said the company has hired b-to-b-specific research directors and will now be offering customized research programs to marketers.