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BtoB

Diversified Agency Services acquires stake in social networking company

Published on .

New York—Omnicom Group’s Diversified Agency Services announced that it has acquired a stake in Millions of Us, an agency that helps brands connect with virtual worlds, social networks and online communities. Financial terms were not disclosed. Millions of Us was founded last year by former Linden Lab executives Reuben Steiger and Christian Lassonde. Linden Lab is the creator of virtual world Second Life.
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