BtoB

DM2-DecisionMaker announces analytics service

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Oak Brook, Ill.—DM2-DecisionMaker, a b-to-b direct marketing services provider, announced Wednesday afternoon that it has launched DecisionMaker Analytics, a new e-mail service. The new analytics service gives clients a way to evaluate e-mail campaign response and track results, as well as build in new prospects based on the target market profile. DM2 said the service will soon support postal direct mail and integrated marketing programs.
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