BtoB

DM2-DecisionMaker introduces analytics service

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Oak Brook, Ill.—DM2-DecisionMaker, a b-to-b direct marketing services provider, announced that it has introduced DecisionMaker Analytics, a new e-mail service. The new analytics service gives clients a way to evaluate e-mail campaign response and track results, as well as build in new prospects based on the target market profile. DM2 said the service will soon support postal direct mail and integrated marketing programs.
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