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BtoB

DM2-DecisionMaker, Watt Publishing partner on agricultural database

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Oak Brook, Ill.—DM2-DecisionMaker, a b-to-b list company owned by Reed Business Information, announced Thursday it has created the DecisionMaker Agricultural Marketplace Database.

DM2 said the launch is in line with its recently announced business strategy to move beyond list rental to deliver additional products and services to the b-to-b community. Watt Publishing's data—from publications such as Egg Industry, Meat Processing and Watt Poultry USA—are the cornerstone of the new database.

The database includes so-called “firmographic information,” such as primary occupation, job function and business type, in addition to contact information.

—Carol Krol

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