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BtoB

DM2 forms alliance with Harris Interactive

Published on .

Chicago—DM2-DecisionMaker, the list management division of Reed Business Information, announced it has formed a strategic alliance with Harris Interactive Service Bureau to jointly develop online research panels of decision-makers. The Expert DecisionMaker Panels will soon be available through the new alliance, according to DM2.

DM2 said the panels will enable the division to provide companies targeting hard-to-reach b-to-b decision-makers with access to its subscriber lists as the primary source for panel recruitment.

Harris Interactive Service Bureau, a division of researcher Harris Interactive, brings its online research expertise to the table. DM2’s strength is its database of 23 million postal and several million e-mail addresses of business professionals from more than 25 industries, including communications, electronics, financial services, information technology, life sciences and manufacturing.

—Carol Krol

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