- B-to-b marketer of the year: Cindy Humphrey, VP-product and marketing, CenturyLink Business
- Financial services direct marketer of the year: Aaron Davis, exec VP, DataLab USA
- Insurance direct marketer of the year: Warren Hunter, chairman, DMW Direct
- Financial services company of the year: Acxiom Corp.
- Insurance company of the year: The Hartford
DMA also recognized several companies for advancement in direct and digital marketing technology, with the association's Innovation Award. They included:
- Digital media marketing: Canoe Ventures
- Brand, social, and content marketing: CGSM
- Database, measurement and attribution: ConvergeDirect;
- Real time and trigger marketing: Edo Interactive
- Campaign and marketing operations management: Encompass Elements
- Mobile marketing: Mogreet Inc.
- Loyalty: GPShopper
DMA's conference and expo concludes Thursday.