DMA, ACMA pledge unified efforts

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New York—The Direct Marketing Association and the American Catalog Mailers Association—a splinter group of catalog companies that broke away from DMA three years ago—have pledged to work together on a variety of political issues of interest to direct mailers.

In a joint statement, the two groups agreed “to work together on postal issues at the U.S. Postal Service, Postal Regulatory Commission and Congress, and in fighting do not mail proposals at the state and local levels.”

ACMA was formed in in 2007 over concerns that DMA had not represented its members well in keeping catalog postal costs down, among other issues.

The newly announced cooperation between the two groups comes just a month after Bob Allen came to DMA as its interim president-CEO, following the abrupt resignation of John Greco. Allen’s background is in the catalog business; he was longtime president-CEO of catalog and e-commerce company Vermont Country Store.

In their statement, DMA and ACMA urged all catalog companies to join both organizations, for “a broad-based and unified effort.”

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