The awards recognize direct marketing campaigns globally based on excellence in innovative strategy, creativity and results. More information about the awards competition is available at www.dma-echo.org.
The DMA also announced that “Tonight Show” host Jay Leno will emcee the awards ceremony Oct. 14 during the DMA08 Conference & Exhibition in Las Vegas.
The ECHO call for entries ad campaign was created by MRM Gillespie, a Princeton, N.J.-based agency, and a dedicated ECHO Web site was developed and will be managed by BKV, a direct response agency in Atlanta.
Last year,1,124 campaigns competed for ECHO honors.