New York—The Direct Marketing Association announced a management reorganization following an operational review by President-CEO John Greco, who assumed office in August.
The shakeup includes the ouster of the following executives: Michael Faulkner, senior VP-segments and affiliates; Christopher Gallagher, senior VP-conferences; and David Smith, senior VP-marketing and business development.
The DMA also announced the following promotions: Patricia Kachura to senior VP-ethics and consumer affairs, from VP-ethics and consumer affairs; Stephen Michaele to chief information officer and VP-IT, from director of IT; and Ken Ebeling to VP-membership development, from director of membership development.
Also, Louis Mastria was promoted to VP-communications, from director of public and international affairs.
In addition, the DMA announced that the Internet Alliance will now report directly to Jerry Cerasale, the DMA’s senior VP-government affairs.
The DMA said the restructuring is aimed at better aligning and focusing its resources in a manner consistent with its members’ needs.
Greco communicated the changes to DMA staff and members in a personal e-mail Wednesday.