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BtoB

DMA appoints marketing VP, announces marketing organization

Published on .

New York—The Direct Marketing Association has named Alan Kuritsky as VP-marketing. The DMA also announced the creation of a new marketing organization as part of its membership and market development efforts. Kuritsky, who was previously president of Donnelley Marketing, is in charge of providing marketing support for membership, events, education, research, government affairs, ethics and consumer affairs, as well as nonprofit and international affairs.

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