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BtoB

DMA appoints senior VP-communications

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New York—The Direct Marketing Association has named Sue R.E. Geramian to the newly created position of senior VP-communications and public and media relations. Geramian was previously senior VP-corporate communications at Bertelsmann’s Bookspan. She has an extensive publishing and communications background, including serving as VP-corporate communications at Gruner+Jahr USA Publishing, VP at Burson Marsteller and manager of PR at BtoB sibling Advertising Age.
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