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DMA asks members to halt marketing on day of mourning

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New York—The Direct Marketing Association has called on its members to refrain from making marketing calls and sending commercial e-mails on Friday, which has been designated as a national day of mourning in memory of former President Ronald Reagan.

"We are calling on marketers to consider the mood of the country on this day of national mourning," said H. Robert Wientzen, DMA-president CEO, in a statement.

He said many members have already indicated to him that they plan to refrain from calling or sending commercial e-mail on Friday.

"If members do conduct a campaign, they should do so with the utmost caution and respect on this solemn day of remembrance," Wientzen said.

—Carol Krol

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