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BtoB

DMA blasts amended 'Do Not Call' list access fees

Published on .

New York--The Direct Marketing Association called the Federal Trade Commission's amended "Do Not Call" list access fees "a new and unreasonable tax on business."

The FTC announced earlier this week that it amended the Telemarketing Sales Rule to raise the maximum fee for industry access to the National Do Not Call Registry to $7,375 from $7,250.

Even more onerous to the DMA is that the amendment states that company divisions, subsidiaries and affiliates must be treated as "separate sellers" and pay separately for access to the registry.

"The FTC should establish a more reasonable fee structure to access its no-call list," said Jerry Cerasale, DMA senior VP-government affairs, in a statement.

--Carol Krol

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