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DMA blasts FTC telemarketing proposal

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New York--The Direct Marketing Association asserts the Federal Trade Commission's proposed Telemarketing Sales Rule will hurt women, minorities and welfare-to-work individuals. The trade group's claim is based on conclusions drawn from a survey it conducted. The survey was to be released Wednesday in conjunction with the FTC's three-day telemarketing sales workshop in Washington, D.C. The DMA study found women represent 60% of the telemarketing sales force, minorities represent 30%, and welfare-to-work individuals represent 26%. The DMA contends further government regulations on telemarketing will result in a loss of business. The FTC has proposed a national "do not call" list as one amendment to current telemarketing regulations. The DMA has maintained its own "do not call" list for several years.
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