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BtoB

DMA Business-to-Business Council names Xerox exec marketer of year

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New York—The Direct Marketing Association Business-to-Business Council announced Friday that it has named J. Douglas Lackey, manager of direct marketing for Xerox Corp., North America, as its 2007 B-to-B Marketer of the Year.

The award will be presented April 18 during the DMA's Direct Marketing to Business Conference in Orlando, Fla.

Lackey spearheaded the launch of "BusinessBuilder," a direct marketing program that addresses the specific needs of Xerox customers and prospects by generating personalized direct mail communications.

His 25-year tenure at Xerox includes experience in managing worldwide services marketing and as marketing launch manager for its publishing systems.

—Carol Krol

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