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DMA says business results mixed for Q2

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New York--Business results were mixed for direct marketers in the second quarter, according to the Direct Marketing Association's "Quarterly Business Review," released Wednesday.

The survey found that 15.6% of direct and interactive marketer members employed a new marketing channel during the quarter, and 12.3% introduced a new product. However, layoffs continued at both direct response marketers and direct response agencies.

DMA members were asked to rate the most important issues affecting market performance. Economic conditions topped the list, cited by 31% of respondents, followed by consumer confidence (11%), government regulation in general (8.8%), the telephone do-not-call registry (7.8%), and privacy issues (7.4%).

--Carol Krol

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