The Direct Marketing Association has entered into an agreement to buy the Direct Marketing Days Marketing Conference & Expo, BtoB has learned.
The deal is currently being finalized, according to sources. BtoB
reported last June that Courtenay Communications, publisher of DM News,
was in talks to acquire the 37-year-old New York conference, but a final agreement could not be reached. The DMA would not confirm Tuesday that it planned to buy the show, and officials with DM Days could not be reached to comment. One industry source said the deal made sense for the DMA because DM Days is "their main competition."