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BtoB

DMA buys seminars, stake in catalog forum

Published on .

New York--The Direct Marketing Association has acquired three seminars on direct marketing operations and fulfillment as well as co-ownership of the National Catalog Operations Forum, an annual conference. The DMA purchased Catalog Call Center Forum, Catalog Warehouse Forum and Business-to-Business Customer Service Forum from Target Communications, Norwalk, Conn. The DMA will co-own the National Catalog Operations Forum with Intertec Publishing Corp., Overland Park, Kan., a subsidiary of Primedia. Intertec publishes Catalog Age. Terms of the deals were not disclosed.
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