BtoB

DMA cancels annual spring b-to-b conference

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New York—The Direct Marketing Association has canceled its 2009 B-to-B Lead Generation Conference, which had been scheduled for April 6-8 in New Orleans.

The annual spring conference, formerly known as DMB (for direct marketing to business), has been held for many years.

In a statement, the association said, "DMA will be enhancing our B2B offerings at our Tier One events.

DMA is focused on providing value to members, especially during this economic climate. With travel budgets down and resources stretched across most companies, DMA's intent is to postpone the B2B Lead Generation Conference until 2010."

In October, the DMA fired dozens of staffers in a cost-cutting move, just days after concluding its week-long DMA08 Annual Conference in Las Vegas.

In a statement at that time, the DMA attributed the firings to a restructuring "to ride out the current economic situation." —Christopher Hosford

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