Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


DMA challenges findings of state attorneys general

Published on .

New York--The Direct Marketing Association's Nonprofit Federation Monday formally voiced its concern that several reports by state attorneys general regarding telephone fundraising may be misleading. Some attorneys general issue alarmist reports about nonprofit organizations' telephone fundraising efforts without explaining how they arrived at unflattering views of those organizations, according to the DMA Nonprofit Federation. "In many cases the misleading reports are issued along with news releases that trumpet and even ridicule the amounts of net funds received by charities following telephone fundraising campaigns," Senny Boone, executive director of the federation, said in a statement. The federation also outlined new standards to ensure the reporting of telephone fundraising campaigns is not misleading.
Most Popular
In this article: